The Goal

This post is a reminder to myself that the goal is not to get published, the goal is to get read. 

Not only is that the purpose of this post, but also as a plea to whoever reads this and one day sees me lose sight of this goal, remind me of this, please.

For the future me, and for the current reader, remember the Golden Circle (WHY, HOW, WHAT). Start with the why you want to do what you do and then go from there. Write a book for Benque not for yourself. Look at the case of the Wright brothers. They did not want to invent flying for fame but to change the world! Work and do business with people who believe what you believe. 

Be like the Wright brothers...